How Twitter Works » Corporate Twitter Use http://howtwitterworks.com tips and tools for using twitter... Thu, 02 Apr 2009 22:46:48 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 5 Twitter Tactics for Building a Stellar Brand http://howtwitterworks.com/2009/03/5-twitter-tactics-for-building-a-stellar-brand/ http://howtwitterworks.com/2009/03/5-twitter-tactics-for-building-a-stellar-brand/#comments Thu, 26 Mar 2009 22:50:37 +0000 Andrew Cafourek http://howtwitterworks.com/?p=149 Andy Beal gives a good high-level set of points to steer a corporate twitter account both online and offline.  It avoids specific tactics, but offers a few general tips for making your outreach a success.

  • Start conversations with notable peers.
  • Share valuable industry news.
  • Build your blog audience.
  • Stay connected at conferences and trade shows.
  • Monitor your Twitter reputation.


Read what he has to say about each of these in his post on Mashable.

]]> http://howtwitterworks.com/2009/03/5-twitter-tactics-for-building-a-stellar-brand/feed/ 0 Corporate Twitters Worth Following – And Some You Should Avoid http://howtwitterworks.com/2009/03/corporate-twitters-worth-following-and-some-you-should-avoid/ http://howtwitterworks.com/2009/03/corporate-twitters-worth-following-and-some-you-should-avoid/#comments Thu, 26 Mar 2009 22:45:29 +0000 Andrew Cafourek http://howtwitterworks.com/?p=147 This short post gives a good list as a starting point for finding examples of corporate twittering: exemplary, mediocre and lackluster.

While not offering guidelines or tips, sometimes it is good to just follow a few corporate accounts and get a feel for what makes the standout-favorites different from the ones lacking in inspiration.

Read the Post Here

]]> http://howtwitterworks.com/2009/03/corporate-twitters-worth-following-and-some-you-should-avoid/feed/ 1 Great Examples of Corporate Twitter Use http://howtwitterworks.com/2009/03/great-examples-of-corporate-twitter-use/ http://howtwitterworks.com/2009/03/great-examples-of-corporate-twitter-use/#comments Thu, 26 Mar 2009 16:02:57 +0000 Andrew Cafourek http://howtwitterworks.com/?p=143 Some good examples of corporations using twitter to reach out to consumers.  The post itself is an okay reference, but it links to some great background information about companies like Zappos who are harnessing twitter for growth.

Be sure to run through the post and definitely check out the background info as well.

Read the Post

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